Tuesday, March 15, 2011

Merger Between bwin and PartyGaming Planned to Complete on 31 March 2011

March 15, 2011 - Merger Plan Requirements Now Met in Austria

Following the almost unanimous approval of the merger at the extraordinary general meetings of both bwin Interactive Entertainment AG (bwin) and PartyGaming Plc.

(PartyGaming) on 28 January 2011, the proposed merger was formally entered into the companies' register by the Vienna Commercial Court on 15 March 2011. Subject to the formal approval from the supreme court in Gibraltar, the merger is expected to complete on 31 March 2011.

Share trading on the stock exchange

bwin shares (ISIN AT0000767553) will cease trading on the Vienna Stock Exchange at close of business on 25 March 2011. For administrative reasons, trading in bwin shares on the Vienna Stock Exchange must be suspended for three days prior to completion and also on the day of completion itself (31 March 2011). On 1 April 2011, existing bwin shareholders will receive 12.23 bwin.party depositary interests (ISIN GI000A0MV757) for each bwin share free of charge. These depository interests can then be traded on the London Stock Exchange under the ticker symbol BPTY.L.

The exchange ratio of 12.23 bwin.party depositary interests for each bwin share will result in so-called 'fractional entitlements', rights to fractions of bwin.party depositary interests that cannot be traded on the London Stock Exchange. In accordance with the terms of the merger, these entitlements will be disposed of, and the proceeds of sale credited to the original beneficiaries (former bwin shareholders) in a process that may take up to two weeks. The disposal of fractional entitlements is also without cost to bwin shareholders.

Anti-trust approvals received

Following the approval of the merger in Germany by the Federal Cartel Office and in Austria by the Federal Competition Authority, bwin has now also received anti-trust approval from the relevant authorities in Romania.

Dividend

The new bwin.party depositary interests will carry a dividend entitlement with effect from 1 January 2010. The company's dividend policy will be determined by the new board of bwin.party digital entertainment plc over the next few months.

Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.

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Wednesday, March 09, 2011

Greg Tingle Dot Com

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Social Trend: Businesses moving in

According to one new report you can look for more businesses in the social space. Researchers with Gartner forecast that by 2015 at least 40% of 'large enterprises' will be on Facebook. This probably doesn't surprise many of you; but one more facet might: these businesses will use the social network for business as well as pleasure.

According to the report businesses will utilize Facebook to circulate business information, but will also use it for personal information. Customer service, especially, will be the focus as businesses look for more engaging ways to interact with their customer base. Customers, of course, are already looking for businesses in the social space.

"We expect the high-profile nature of social networks and social [Customer Relationship Management] CRM for customer service to rapidly advance adoption from early adopter to mainstream deployments despite the volatile and rapid evolution of social networks in general," said Drew Kraus, Research Vice President with Gartner.

But, before going social, brands need to have a plan of action - because simply throwing up a social networking shingle is not enough. Marketers need to monitor the social space, there should be an employee base whose task it is to watch the socnets and respond to issues quickly.
Facebook and YouTube continue to be the biggest social networks according to Experian Hitwise data. Facebook accounts for more than 60% of social visits, while YouTube accounts for nearly 20%. MySpace has fallen to only about 1% of the social share while Twitter remains under 1%.

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