Sunday, May 12, 2013

Talk up your chances - Schmooze or lose - It's who you know that counts (The Sydney Morning Herald)


Media Man Media Man Agency Publicity The Sydney Morning Herald

The first grisly lesson for anyone entering the job market is to throw the books away. It's who you know, not what you know, that counts. As a young PR consultant, nothing filled me with more horror than the pressure to "work a room". Arriving at industry get-togethers with a business card hastily scrawled in felt-tip pen and avocado stains down my front, I looked more out of place than Paris Hilton at a Vatican tea party.

Networking still comes with a powerful stigma, even though it's vital for developing business portfolios or finding job opportunities. A friend of mine calls it "careerist brownnosing by the professionally undeserving".

But the fact is, it works. Greg Tingle was a blue-collar boy "destined to drive trucks" until he gatecrashed the media world five years ago. Now he runs his own PR firm and lists himself as "a TV presenter, journalist, radio broadcaster, internet author, all-round media entrepreneur and man of business brilliance".

Tingle cast his net wide for career openings, unable to rely on the traditional avenues of family and friends. His big break came in 2000 when he rang 2UE's John Laws to offer the inside scoop on life in the athletes' village at the Sydney Olympics, where he was a volunteer. It was the beginning of a lucrative relationship with Laws, 2UE and Southern Cross Broadcasting.

Tingle's approach to networking is no-holds-barred. One time, he cornered celebrity PR man Max Markson for a photo at the launch of his book, Show Me the Money! They've since collaborated on projects for stars such as Shane Warne and he now considers Markson "like family".

Susan RoAne, author of How to Work a Room, insists we shouldn't be ashamed of networking. It's simply about "sharing resources", which has been occurring ever since "Eve offered Adam an apple in the garden of Eden".

Besides, she says, there is a definite need to resurrect the art of conversation.

"Technology [is the culprit] in most countries," she says. "People are doing things online and not face-to-face ... they email the person at the next desk instead of getting up and going to talk to them."

So what are the secrets for triumph at those dreaded networking events? Internet research is vital, otherwise you might accidentally ask the chief executive to refill your wine glass. "With Google, we can go into every event a little bit more prepared," RoAne says.

Conversation starters are also important, so if your knowledge of international affairs doesn't run beyond Brad and Angelina, it's time to scour the newspaper. This means reading the footy pages, even if you have as much interest in sport as jumping around a padded cell.

RoAne denies that networking is manipulative and fake, even though some of the advice she reads in self-help books "turned my stomach, [it] was so smarmy". "I don't have children, but I have [learned] that when people have children, that's what they talk about," she says. "I couldn't care less about the [food] mothers are feeding their babies but if I want to have a relationship or do business, I've got to be a little more flexible."

RoAne suggests a seven-to-nine-second "opening gambit" that puts a humorous spin on your job title to make you stand out from the crowd.

Tingle, meanwhile, believes in flashy business cards. Rather than opting for Patrick Bateman-style monochrome sleekness, try something more flamboyant. Tingle's are black and gold and "stand out a million miles away".

He also carries around recent clippings of his work. "[People] like to see what's occupying someone at the moment," he says. "Just to make sure they're being active and hitting some runs."

But beware: even the smoothest networker can be relegated to a "one-night stand" if follow-up with a contact is poor. "While everyone else is emailing, text messaging or maybe doing nothing," RoAne says, "you [should] send a note saying, 'Thank-you for [your] time', and they will be happy to recommend you further. We save thank-you notes, we don't save thank-you emails."

Finally, it's important to store your hard-earned contacts. Carole Stone, a prolific party hostess and author of Networking - The Art of Making Friends, keeps a personal database with more than 25,000 "friends". The database contains information on when they met, who introduced them, what events she's invited them to before as well as details on their partners - both personal and professional.

Stone is famous for her regular "salons" at her London flat, attended by some of Britain's leading movers and shakers. Her annual Christmas bash is no drinks'n'nibbles affair with the rellies, but a gargantuan military operation with a guest list of 1000 including cabinet ministers and movie stars. "As the replies come in, I update my database with new telephone numbers and addresses," she says. "That's a big job that sometimes keeps me up all night."

Stone is the ultimate proof of how networking can, as RoAne says, become a "lifestyle not a work style".

So where does that leave me? I'm still a grumpy hermit who enjoys showing disdain for 99.9 per cent of human kind, but I must admit the concept of networking has become ever-so-slightly more palatable.

At a social event the day after speaking with RoAne, I decide to follow some of her advice. I talk footy, despite not having touched a playing field this side of the millennium. I discuss my career without being stunted by a terminal bout of self-deprecation. I even log the phone numbers of people I meet on something more durable than a napkin.

As I walk away with a fistful of contacts and a small glow of self-satisfaction, I begin to wonder if being "a schmoozer, not a loser" is really as hideous as it sounds.

Is networking a necessary evil? Share your tips at


* Treat networking as a lifestyle, not a work style.

* Before you attend an event, use the internet to find out about people who might be there.

* Read that day's newspaper to pick up some conversation starters.

* Prepare a seven-to-nine-second light-hearted introduction explaining what you do.

* "Good mouth" others and pass on praise you have heard.

* Follow up contacts in a timely and "appropriately persistent" manner.

* Send handwritten thank-you notes - we all want to be appreciated.

* Stay in touch via phone, fax and email even when you need nothing from people. You'll seem altruistic even though you're not.

Source: Susan RoAne,


The Sydney Morning Herald

Media Man Int

Media Man

Sunday, February 24, 2013

Media Man network news articles: Entertainment News, Casino News, Wrestling News...


Promotions Publicity Advertising Media Man Agency Media Man


Hollywood movie news wrap-up: Marvel Entertainment news and Marvel Comics movie themes

Future of Sydney casino market unknown

Turn of the card eats into Crown's profit

Crown bets on lure of more casinos

Australian flag bodypainted model: Make love and peace, not war

Zeta Bar's Secret Garden At Hilton Sydney: Secret Garden human statue models every Friday Night

SI Swimsuit Issue Body Paint Model: Sports Illustrated bodypainted models

Superhero movie line-up for Australia in 2013

UFC returns to Australia this December

WWE planning to push hard on Glenn Beck, What's saving WWE Superstar Jack Swagger

Sydney ad:tech 2013 will offer insights into digital marketing for online sector; Sydney, Australia

Australian box office - Feb 2013

Sir James Dyson puts on Dyson product launch with a difference: Sydney, Australia

Samoa's first casino worries churches

Jason Statham flattered to be offered Sylvester Stallone role

James Packer's $10m investment to boost Penrith's potential, Mayor Mark Davies says

James Packer interview hightlights from Channel Seven 'Sunday Night' - Feb 2013 and 888 investors bet on New Jersey

No Wrestling in Olympics Provides Huge PR Opportunity for WWE

Global box office report: 'Django' Bests 'Basterds' Worldwide - Feb 2013

Unlock Zeta Bar's Secret Garden At Hilton Sydney: Blossoming With Cocktails And Afternoon Tea Every Friday Night

IOC plays down wrestling axe after global uproar: Fans, sports world, public in shock - Feb 2013

Wrestling with face paint, bodyart and human statues; Ultimate Warrior, Sting, Jeff Hardy, Lord Tensai and more

Crown Limited plea to avoid 'litigation vortex': Casino back in spotlight

Red Flush Casino - Red Returns does b2b deal with Media Man group

Immortal Romance online slot game at Casino La Vida delivers €80 000 win

Casino La Vida player overjoyed with €80 000 win

Movie Box Office numbers: Avengers #1

WWE Hall of Fame 2013: Jim Ross on celebrity wing

Bruno Sammartino and Triple H comment on WWE 2013 Hall of Fame induction

Wrestling History Timeline

Sylvester Stallone: Hulk Hogan - He killed me: Rocky III Hollywood movie

PartyCasino wins Media Man 'Online Casino Of The Month' award


Marvel Entertainment - The Avengers Boosting Marvel Slots Popularity; Media Agency...

The box office success of Marvel Entertainment comic book based movie 'The Avengers', is boosting the popularity of Marvel slot games across internet networks, the Media Man agency has reported.

A Media Man spokesperson said "Marvel themed games have been popular ever since they were first released, but the success of Marvel Entertainment movies such as Thor, Captain America and The Avengers has at least doubled their popularity according to our data. A new rumoured Hulk movie or TV series, and the upcoming release of The Wolverine movie, staring Australia's own Hugh Jackman, will only further spike online game popularity."

Bwin.Party Digital Entertainment has licensed the Marvel deal, and the games can be found at Hitwise top ten website portals such as Media Man, which has a b2b in place with Bwin.Party and PartyCasino.

More Marvel Entertainment games are in the works and the Media Man agency will be providing detailed reviews on the games as more information comes to hand.

Gamers and gamblers, as always - bet with your head, not over it, and have fun.

Marvel Entertainment movie game fans and true believers...there's only one thing to say - Excelsior!

Website Network

Media Man International

Casino News Media

Global Gaming Directory

Media Man

Australian Sports Entertainment