Sunday, March 17, 2024

Greg Tingle Official Blog: Web Tips

Greg Tingle Official Blog


Web Tips





SEO Terms


Keywords: Keywords are the words that users plug into a search engine whenever they seek out information over the web.


Organic traffic: Organic traffic is any traffic that comes to your site over a search engine search, excluding those who click on PPC links.


SERP: Search engine results page.


PPC: Pay-per-click advertising is an advertising strategy to rank products or landing pages above the normal Google SERP results. These links will say “ad” next to them.


User intent: The intent of the keyword search (e.g., is the user asking a question or looking to buy a product).


Meta tags: Snippets of text designed to describe a webpage to a search engine. For example, the title of the page is contained in an HTML title tag attribute.


Ranking factors: Any algorithmic factor designed to influence a page’s ranking in a search engine for a particular keyword search.


Crawling: The ability of search engines to find web pages on your site.


Indexation: The ability of search engines to include your web pages in its web index.


Technical SEO: The backend details of a website, including a web page’s speed and mobile rendering, which impacts its search rankings.


On-page SEO: A list of ranking factors, including meta tags and header tags, designed to help a page rank higher in search results.


Off-page SEO: A list of ranking factors, including link building and acquisition, designed to improve your website’s visibility and authority.


Link building: The manual process of building backlinks or hyperlinks to a website, which is a vital ranking factor for most search engines.


Algorithm updates: Any update to Google’s core algorithm (e.g., Penguin, Panda) that influences a broad range of search rankings.


Core Web Vitals: Technical SEO factors that Google finds important in determining a page’s potential user experience.


E-A-T: Expertise, Authority, Trust. A set of guidelines Google suggests to marketers to evaluate whether their content meets these criteria.


UX: User experience.